Using TV Ads to Get More Facebook Fans

I have observed quite a a few Aussie Businesses using TV ads to get more likes on Facebook.

Today it is the turn of Discover Downunder:

Discover Down Under is Australia’s longest running Travel Lifestyle TV Show dedicated to all aspects of Caravanning and Camping.

The TV program is running a competition via Facebook to win a Coromal Caravan (valued at $46,500).

The show is inviting people during the program to go online and register for the chance to win the attractive prize. I visited their website because my family was really interested …

When I came online I realised that it is a Facebook Campaign. The show is running the competition via their Facebook page.

My questions are:

  • Is this a viral strategy where all your friends will see that you registered for the chance to win the expensive Caravan?
  • Are people keen on leaving their details?
  • Posted in facebook for business | Leave a comment

    Australia Campaign on Facebook

    Australian Tourism is running a very large campaign on Facebook.

    Today I got the viral properties of the campaign from my friends on Facebook to later discover that it is a huge campaign.

    This is how this Facebook page is described:


    The official Facebook page for those who love holidays in Australia. Post your best Aussie snaps to our wall to give us permission to share.

    Is the idea to make it a very viral strategy?

    Not many FB users know that by sharing and liking it we are contributing to spread the word massively about any particular business on FB.

    It looks like this is the idea. By sharing pictures of Australia we will all be spreading the word of this Aussie Page.

    The campaign includes paid ads such as the one included on the image below:

    I believe this ad would be expensive since it includes the video component.

    The URL where you can follow this campaing is:

    How many likes would this campaign is aiming for?

    So far they have achieved:

    3,031,972 likes · 74,206 talking about this

    What is the budget for this Facebook Marketing Strategy?

    After logging out from my FB account I got to see this huge ad of the whole main page of Facebook. So now Facebook is charging big bucks if you want to run a larger campaign on their main page.

    I have always wondered why Google was not doing this (including advertising on their main page) and now it looks like Facebook is monetizing the opportunity.

    If you have more questions you can contact them at: Email

    Posted in facebook for business | Leave a comment

    Facebook Pages Aussie Businesses

    Sony Australia

    139K 29/05/12

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    Business Advice on Facebook | Commonwealth Bank Facebook Strategy

    It looks like when it comes to getting the likes on Facebook businesses can come up with many different ideas.

    Today Commonwealth Bank is launching a campaign on FB to get the likes of small businesses.

    This is a ‘niching strategy’ so they can do online social networking with small businesses.

    Posted in facebook for business, social media australia | Leave a comment

    Online Stores on Facebook Business Pages | Ferrero Rocher Selling Selling on FB

    I had a great surprise today when I found the Ferrero Rocher Australia Facebook Page.

    The famous chocolate brand is giving a step forward. The emphasis of their FB page is not on getting the likes but getting the sales online through Facebook.

    Have a look to the print screen of the page:

    To incentive the sales they are using a voucher so you can feel more attracted to buying.

    With things like this one is where I can see the great power of the social network.

    With the likes Ferrero is doing very good too. So far they have more than 132,000 likes

    Posted in facebook for business | 1 Comment

    TimeLine Facebook will not be optional

    Facebook is introducing their new TimeLine Profile.

    Today my FB page looked like this:

    I have been reading about this and there are a lot of complaints about privacy.

    Everything you do on FB will be exposed on this new kind of profile.

    You can read more about TimeLine here

    Spend some time in your profile and you can hide or highlight

    To help you get started, your timeline includes some of your top photos and stories. Hide or highlight whatever you want and add anything that’s missing.

    Control who sees your stuff

    Only the people you originally shared a post with can see it on your timeline. If you want, you can go back and change who sees a post, delete it or just hide it from your timeline.

    I just believe that FB is asking for more and more of our time to spend on their social network.

    If we want to highlight or hide info, make changes to our profile we are giving them money by spending hours working on their content.

    Posted in social media australia, social networking | Leave a comment