Paying Ads or Getting More Followers? What works better for Facebook

What is more effective for creating engagement and calling to action when it comes to using the Facebook Feed?

These are some examples of 3 different campaigns that are running right now on my Facebook feed.

We all wish we knew the magic formula. What is going to bring more business? Do I need to allocate a budget to get the results that I like?

Do I spend money in ads or do I spend money in getting more followers to like my Facebook page?

What is working? What are other businesses doing.

These are some examples of 3 different campaigns that are running right now on my Facebook feed.

Paid Advertising

Paid Ad in the Facebook Feed

Open Colleges is running a campaign on the Facebook Feed. They are promoting a Diploma in Marketing.
This company is paying advertising and they are targeting their audiences to people that might be interested in marketing.

Advertising from a personal account
Free Ad on Facebook for the feed

This is an example of a campaing that is running in Facebook just in the feed of a person (Terri Cooper) who has a lot of contacts in the industry.

This is a Facebook Marketing Campaing on a Business Page
Charity Organisations are using Facebook widely to create awareness and promote their fund raising campaigns. This image is the copy paste of a campaign of the NAtional Breas Cancer Foundation in Australia.

The cheapest option is definitely to do it from your own Facebook account but there are some points that have to be considered here:

1. Not all your contacts will be interested in the option that you have to offer. In fact, some of your friends might consider this as spam. Unless you have carefully accepted only people that would be interested in your business side. Even if you don’t care about what your friends say, it might not be very effective because if it is not relevant for them they are not going to like it and therefore there will be little engagement and viral advertising.

2. Ads that are paid don’t get as much interaction because people don’t like to be bombarded with ads. They tend to be ignored unless your advertising is very creative. If you have the budget and you know who you are targeting they might have some results since you are giving away information of what people might be interested in.

3. Getting a large number of followers for me is the best option because you are targeting the people that have selected to be part of your newsfeed. They want to know what you have to offer. The only thing here is that you have to be creative in show casting your content.

One important comment here is that Charity Organisations generate different reactions and behaviours from their followers because people like to contribute and support causes.

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