I have been observing that there are a few Aussie Companies that are using Facebook just to advertise their businesses or increase traffic to their websites.
I have seen different well know brand using the social network with ads that don’t necessarily are aimed to create more social engagement with their Facebook pages.
Some Aussie companies and organisations are just using FB to create brand awareness, recruit, increase sales, etc.
I believe it is fair to use the social network in that way. Not all your marketing efforts have to be to increase your Facebook likes.
This is small collection of ads from Australian businesses that use Facebook.
Australia’s National Broadband Network
This ad takes you to the home page of the Australia’s National Broadband Network. What is the aim of this campaign? I believe is create awareness.
Open Universities Australia
This is another interesting ad that I have been observing:
Open Universities Australia is advertising particular bachelor degree’s (I suppose based on your profile) with this ad if you click on it, this will take you to the register page from the Bachelor of Psychology.
The Athlete’s Foot