www.socialmediainaustralia.com.au has been created by Karina Guerra.

Social Media in Australia

Social Media in Australia


Social Media Facts in Australia

  • More than 7 million Australians use Facebook
  • Source: Facebook December 2009

  • Almost half of Australian online adults are members of social networks
  • Source: Forrester Research

  • 3 out of 4 Australians Visited a Social Networking Site in June 2009
  • Source: comScore

  • One quarter of Australian online adults create their own content
  • Source: Forrester Research

  • Three quarters of Australian online adults now use social technologies
  • Source: Forrester Research

  • Social Networks & Blogs Now 4th Most Popular Online Activity, Ahead of Personal Email
  • Source: Nielsen


    Global Australian Brands using Social Media Strategies

    Little by little the number of global brands using Social Media Strategies in Australia is growing. Big names are out in the Social Media game. To give you an example the following companies are using Facebook and Twitter for their Social Media Strategies:

  • Coca-Cola Australia
  • Toyota Australia
  • Vaustralia
  • Dell Australia
  • Ubank
  • With these facts in hand questions about social media marketing strategies come to our minds.

  • Where is Social Media in Australia heading?
  • What are Businesses doing in regards to Social Media?
  • Which Australian Companies are using Facebook and Twitter for their Internet Marketing Strategies?
  • Which Australian Big Brands are paying advertising in Facebook?
  • Do you want to know how Australians use Social Networks?
  • If you want to know I will tell you!

    “Between blogging, tweeting, Facebooking and updating a LinkedIn profile, it’s a wonder how a business owner has any time to answer e-mails and phone calls, much less run a company. But the time invested in social networking is well spent in this age where maintaining a social media presence can be a necessary piece of a successful marketing strategy.

    Excerpt from article at Entrepreneur.com, July 7, 2009

    Facebook Fan Page ArrowBecome our Fan in Facebook to be informed about what is happening in Australia with Social Media Marketing.
    How Australians use Social Networks?

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    One Response to About

    1. Chris Milton says:

      Interesting web site. Keep up the good work.

      I’m just about to start my own Social Media company in Australia. Looks like lots of opportunities!

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