Online marketing gurus
this a print screen of her facebook page with 6,000 likes
Facebook Marketing Page with more than 3,200,000 likes
These Australian Businesses have FB campaings up and running I like to record the progress of the campaigns on Facebook and come back a few months later to observe how well they are doing.
I have been observing that there is now a ‘suggested post’ on top of all your post that appears on the first time of the day when you login to you Facebook account. I thought it was only once that you got that sponsored post but todya I have got 2 in less than 20 minutes.
Today I got a post from a social cause, it is Beyond Blue creating awareness of depression in a facebook campaign.
You can like it, share it, comment on it or click on it.
It looks like Beyond Blue is doing good on Facebook.
This is the message that they are sharing:
What do 2 million Australians have in common? Anxiety symptoms they don’t recognise. You have to know anxiety to be free from it. Please share so others can identify it and get help.
It has got more than 7,000 likes, more than 400 comments and more than 3300 shares.
It looks like the YouTube Video that they are making viral is touching the hearts of the Aussies who are prepared to share and talk about it.
The video has been seen more than 100,000 times on YouTube. Beyond Blue has more than 111 videos uploaded and their YouTube Channel has only got around 1200 subscribers.
This is definitely a good example of how social media can be used to spread the word virally for a good cause.
The youtube channel of beyond blue is: https://www.youtube.com/user/beyondblueofficial?feature=watch and the facebook page is facebook.com/beyondblue
On March 25th, 2013 Beyond Blue shared that they reached the 100,000 likes on FB.
Clarks is having a sponsored post too, and it looks like they are doing good they are having a competition.
Their post goes like this:
Enter now for your chance to WIN a Pair of Shoes a Day from Clarks! http://on.fb.me/14odKcX or if on a mobile http://bit.ly/ZUW9k5 Good Luck!
2364 likes, 160 comments and 284 shares
Of course not as popular as the social causes but it still doing alright with their viral purposes.
It is interesting for this kind of campaign that they have a big picture with links on tiny URLs I have proven that these images are more likely to be liked but less likely to be clicked on. In this case maybe the offer of the chance to win a pair of shoes a day might be bringing up more likes.
15,000 + people follow Clarks Australia (VS 115,000 following Beyond Blue)
I have seen a couple of ads of Michelle Bridges on Facebook and I was curious about what she is doing. The fitness celebrity of The Biggest Loser is making a lot of money with a membership program that you can join directly from her FB page.
Have a look.
This is the ad and the facebook page.
If you click it sends you to the page where you can buy directly from her a membership to her program for around $200. The link to her 12 week body transformation program is:
Michelle has a page with more than half a million followers.
I can imagine how good this business is going, just think if only 5% of those followers have bought her susbscription how much money she is making
Michelle is paying ads but of course she is also getting the aid of being seen on TV every night.
The address of her page is: https://www.facebook.com/12wbt
Lind Campaing on Facebook is being succesful, we can see they have been paying ads but so far they have nearly 200,000 likes in their Australian Facebook page.
173,000 Australians are giving their support to this brand.
How popular are their posts?
In a special day one single post for mother’s day got 1000+ likes.
40 comments so far this post and 264+ shares.